Showing posts with label writing. Show all posts
Showing posts with label writing. Show all posts

Friday, September 13, 2013

How Bullying Made Me a Writer

“This must be a twenty-first century girl-thing,” my husband observed while reading a story about a twelve-year-old girl who killed herself because of cyber-bullying.  He was appalled that anyone would get together with a group of “friends” and systematically send taunting comments to a classmate via social media.  “Why do they do it?” he wondered.  “Boys would ridicule you to your face but girls do it over the internet.” 

Frankly, I have no clue why people chose to diminish others or if females are more likely to use more circuitous means, but there’s nothing new about harassment-by-proxy.  When I was in the fourth grade, I was bullied by girls I’d known for years, some of which had previously been my friends.  While some of the torment was face-to-face, the worst of the abuse came as anonymous letters through the mail.  I’m sure if Facebook had existed then, whoever was responsible would have used that media to let me know how stupid, unattractive and generally worthless I was.  In a way, I suppose, using the mail is more malicious.  There’s a time-lag between writing and sending that doesn’t exist when you can just type and hit “post”.  You even have to find a stamp and address the envelope, steps that are eliminated over the internet.  Regardless of the means, bulling sucks.  The internet just makes it easier.

The letters showed up periodically for a few months, and then they stopped.  The next school year no one bothered me.  Maybe they found a new person to focus their nastiness on.  Maybe they just grew up.  Whatever happened, the experience changed my perception of myself, mostly in negative ways.  The constant barrage of mean-spirited bashing made me question myself and I became wary of others.  I never found out who was responsible for the hateful letters.  Part of me doesn’t care anymore, but I do sometimes wonder, as my husband did this morning, why it happened at all.  It did, however, fuel something positive:  turning inward gave me the chance to think up tales, something I’ve done ever since.  It took decades before I actually decided to write some of them, but now I can’t seem to stop.  Don’t get me wrong, I’m not saying any part of what happened was a good thing.  While it made me who I am today, I’m pretty sure I would have turned out a whole lot better adjusted without it. 

Now, I don’t let anyone push me around.  I still have some self-esteem issues but I like how I turned out and I love being an author.  When you read my stories, some of the scared little kid probably leaks out into the words, as does the confident adult.  As for the girls that made my life so miserable all those years ago?  Fuck you. 

Hey, I said I was confident, I didn’t say I wasn’t still pissed.

Sunday, October 28, 2012

Facebook Ad Experiment: A Success?


I have been running continuous FB ads for a while.  For the most part, my sales have been slow but steady, and I attributed any upswings to when reviews were posted.  I've been extraordinarily swamped at my day job for the last two weeks, and I let the FB ad expire.  Of course, I was too busy to realize this.  I was aware, however, that even though 2 very favorable reviews were posted in this time frame, there were no sales in the last two weeks.  None.  Zippo.  Zilch.  Yesterday, I finally noticed that the ad wasn't running, so I created a new one.  In less than 24 hours, I sold five books.  

I will cautiously conclude that the FB ads can be very helpful when it comes to upping sales.  It's not helpful for making money, as I've paid out more for the ads than what's come in for sales.  That said, I'm not all that concerned about the money at this point.  I'm more interested in getting more people to read the book.

Here's what I've learned about FB ads: 

1. Cast a large net.  You want your "reach" to be big, but not too big.  My first ad targeted women who like paranormal romance in the US,UK and Canada.  It wasn't that successful.  I've expanded the targeted audience to include both men and women who like paranormal romance OR the Black Dagger Brotherhood books, and added Australia, NZ, India, France, Spain and Germany.  (Yesterday, I sold my very first book in EspaƱa!) 

2. Make the ad pop.  The visual that people see is a small thing on the side of their FB page.  A little image and a few words of text.  The one that's worked best for me so far is a spooky looking guy, coupled with the header "Like Paranormal Romance?" and short bit about the book that I think would intrigue people.  At least enough to click on the ad and get more information.  Apparently, creepy faces get more clicks than other visuals (including the cover art, which isn't particularly creepy).  Next time, I might try the ubiquitous shirtless hunk and see how that goes.

3. Change it up if it's not working.  If you create an ad and it doesn't seem to be doing what you hoped, you can alter it or halt it and create a whole new one.  A lot of this, unfortunately, is trial and error (and error, and error).

Is it worth the cost?  Hard to say, but I suspect it is.  A cheap paid ad on a well-viewed appropriate web site can cost a fair chunk of change, and they are usually only for a couple of days.  The ad is targeted to people likely to buy the book, but your reach can be way bigger using FB.  The bottom line is, I don't think an indie author can rely solely on free marketing strategies.  Blogs and word-of-mouth are great, but to reach the most folks, I think you have to be willing to shell out some cash.  You don't have to spend thousands, but if you want the best bang-for-your-buck, you have to be willing to spend at least some bucks or you're unlikely to get banged.